EEE 370 provides students a solid understanding of the vital role played by entrepreneurs in the 21st century global economy.

During this course, we will assess, explore, critique, and celebrate entrepreneurship. Entrepreneurship is approached as a way of thinking and acting, as well as an attitude and a behavior. Our emphasis is on entrepreneurship as a manageable process that can be applied in virtually any organizational setting. Moreover, our interest is in sustainable entrepreneurship, or entrepreneurship over the life cycle of a person’s entire career; in organizations as they evolve from start-up enterprises to sizable corporations; and in societies as they move from undeveloped to post-industrial.

However, our principal focus will be on the creation of new ventures, the ways that they come into being, and factors associated with their success.
This is a course of many ideas and questions, and you will be encouraged to develop and defend your own set of conclusions regarding each of these issues. It is also a course that integrates a number of different disciplines, ranging from sociology and psychology to economics, finance, marketing, and human resource management. Further, it is a course that mixes theory with practice, and students will be challenged to apply principles, concepts, and frameworks to real-world situations.

By the end of this course, you should be able to:

  • Identify the entrepreneurial potential within yourself and others in your environment.
  • Explain the role of entrepreneurship within society, at the level of the organization, and in your own personal life.
  • Describe the process nature of entrepreneurship and ways to manage the process.
  • Summarize the many ways in which entrepreneurship manifests itself, including start-up contexts, corporate contexts, social contexts, and public sector contexts.
  • Develop an appreciation for opportunity, how to recognize it, and how to evaluate it.
  • Appraise the nature of creative new business concepts that can be turned into sustainable business ventures.
  • Recognize the ethical issues that are intimately intertwined with entrepreneurial activities, and develop a personal framework for managing ethical dilemmas.