IST 322, Digital Marketing and Analytics for the Web (3 credit course) offers students a behind the scene peek into an organization’s digital strategy. With communicators relying less on traditional mediums, digital marketing landscape continues to grow at rapid pace. Organizations are not just creating great websites they are implementing techniques to attract and measure user interactions. IST 322 will give students a hands-on experience with key digital strategies like SEO, Online advertising, email marketing, and deep web analytics.
This has a pre-req of IST 263.